LONDON, MANCHESTER, MADRID, LA, PARIS. & MILAN
6 destinations, 6 degrees of separation, each one a chapter in one of the greatest stories you’ll hear in yours or any lifetime. You could make a credible case for half of the above list being the fashion capital of the world. Each and every one of those cities is home to iconic sports enterprises that are famous the world over; and each of these cities conjures up images of places and events that have helped shaped a generation. All of these are ingredients in a unique story about a man whose influence transcends Sports, Fashion and Popular Culture. A man who stands alone as the iconic football figure of his generation, and it all started with one kick…
I don’t think it’s too much of an overstatement to say that football as we know it changed forever after THAT kick.
That moment in South East London was the true birth of the celebrity footballer. George Best proved in the sixties that the world had a special fascination with sportsmen and footballers in particular. David Beckham came along at exactly the right time, and took that notion to a whole another level. The global expansion of the Premier League coupled with the explosion of the Internet, meant that Beckham was on TV in billions of households every single week. Sportsmen and pop stars go together like
“Nike Airs and crisp tees, S.Dots with polo fleeces, purple label shit with the logo secret.” Jay-Z (Dear Summer)
Beckham’s situation was the perfect storm. His girlfriend and future wife just happened to be 1/5 of the biggest pop act on the planet. A woman who’s stated life ambition was to be “…as famous as Persil Automatic”. This instantly gave him access to places his sporting exploits alone wouldn’t take him. Celebrity girlfriend, endorsements, political influence, a personal blueprint followed by very few footballers before him, but every major footballer after him, The David Beckham effect will forever be imprinted on popular culture.
There are very few sporting personalities that manage to transcend their primary sphere of influence. In the world of football in the Internet age David Joseph Beckham was the first and is still the biggest football star on the planet.
The true definition of a game changer and because of him football will never be the same again.